What is Spindle Entity Master?
Spindle Entity Master is an internal matrix that links a person's identifiers across systems. For example, it can associate an authenticated customer with their policy IDs across several policy platforms.
Last updated: 13 October 2026
What does Spindle Entity Master do?
Spindle Entity Master records which identifiers in different systems belong to the same person. When a customer has policies on more than one policy platform, it lets the Spindle Insurance Operating Platform connect that customer to each of their policy IDs.
Is Spindle Entity Master a Customer 360 or a customer data master?
No. Spindle Entity Master is not a Customer 360 and not an enterprise customer data master. It links identifiers. It does not replace the customer's own systems of record.
Why does linking identifiers matter?
An insurer may run several policy platforms, for example while it moves from a legacy core to a new one. A customer who signs in once should be able to reach their policies on every platform. A linked identifier is what makes that possible.
Is Spindle Entity Master used with an existing policy system?
Spindle works alongside existing policy systems. A customer can adopt the engagement, process and integration layers without subscribing to Spindle PAS. The Spindle journeys describe the starting points.
See it working on your products.
A working demonstration within weeks; a defined first product in production within three to six months.